The Maison
CG Couture designs for a personality, not an occasion — a woman who is high value, confident, unique, distinctive, feminine, and pure. Every piece is made to measure in our Marbella atelier, crafted to her body and her character, so she feels entirely herself in any moment.
The founder
I never planned to make lingerie — on paper, at least. I grew up between Italy and the Costa del Sol, in a family of entrepreneurs where everything pointed somewhere logical: numbers, screens, sensible plans. But whatever I was meant to be studying, my hands were always elsewhere — sketching, draping, undoing seams to see how they were made. The passion was there long before I had a word for it.
It began with my grandmother, who is very dear to my heart. She was the first to put a needle and thread between my fingers — the first person who showed me that clothes could be made by hand, at a table, by someone who loves you. Sewing beside her never felt like learning a craft. It felt like being let into a secret.
So when the moment came to choose, I chose fashion — design school in Milan, then home to Spain, and a sewing machine I was honestly afraid of at sixteen. I have not stopped learning since.
CG Couture exists for a simple reason: I was tired of watching women — myself included — fold themselves into sizes that were never made for them, settling for “the closest thing”, shop after shop. We should not have to fit the lingerie. The lingerie should be made for us — for one body, from one pattern, by hand, from the first cut to the final stitch.
This is the house I am building: a safe place where any woman can say exactly what she wants and needs — whatever her story, whatever her body — and be met with care and craft instead of a size chart. Where what she wears is made for her, made to last, and made with the same love my grandmother sewed into everything. Without compromise.
CG Couture carries my initials — Chiara Giannullo — because every piece that leaves this atelier in Marbella is drawn, cut and finished by my own hands, for you.
— Chiara Giannullo, Founder