The Maison · Marbella
CG Couture designs for a personality, not an occasion: a woman who is confident, unique, distinctive, feminine and pure. Every piece is handmade to order from her own measurements, with a pattern drafted for her body alone.
Read her story
Our belief
You shouldn’t fit the lingerie. The lingerie should fit you.
The founder
C and G. They are my initials, but this house was never meant to be about me.
They are a quiet promise, sewn into everything I make: that the woman who wears it comes first. Her shape, her wishes, the way she wants to feel when no one else is looking.
My name is only the thread. She is the reason.
The story
I never planned to make lingerie, on paper at least. I grew up between Italy and the Costa del Sol, in a family of entrepreneurs where everything pointed somewhere logical: numbers, screens, sensible plans.
But whatever I was meant to be studying, my hands were always somewhere else. Sketching, draping, undoing seams just to see how they were made. The passion was there long before I had a word for it.
It began with my grandmother, who is very dear to my heart. She was the first to put a needle and thread between my fingers, and the first to show me that making something by hand is a way of caring for someone.
From her I learned that every stitch carries a little of the person who sews it. That love, for the craft and for the people we make it for, is in every piece I sew today.
So when the moment came to choose, I chose fashion. Design school in Milan, then home to Spain, and a sewing machine I was honestly afraid of at sixteen.
I have not stopped learning since.
I was tired of watching women, myself included, fold themselves into sizes that were never made for them, settling for “the closest thing” shop after shop.
You shouldn’t fit the lingerie. The lingerie should fit you: one body, one pattern, made by hand from the first cut to the final stitch.
A safe place where any woman can say exactly what she wants and needs, whatever her story and whatever her body, and be met with care and craft instead of a size chart.
Where what she wears is made for her, made to last, and made with the same love my grandmother put into everything she sewed. Without compromise.
Fashion was never the logical choice. It was simply the one my heart kept coming back to.Chiara Giannullo, Founder
Our mission
Our mission is simple: to make each woman a piece that exists for her alone. Drafted from her own measurements, cut from a pattern made for her body, and finished by hand in Marbella. Lingerie, corsetry and swimwear that begin with her, not with a size chart.
No standard sizes, no ready-to-wear. Every piece is handmade to order from her measurements.
Whatever her story, whatever her body, she can say exactly what she wants and needs, and be heard.
From the first pattern to the last hand stitch, made in our atelier with the love for the craft Chiara learned from her grandmother.
Comfort and beauty together. She never has to choose between what fits and what feels special.
From the first pattern to the last stitch
Nothing is waiting on a shelf. Your piece begins the moment you share your measurements, and it is made once, for you.
Guided online, or in person at the atelier in Marbella.
Drafted for your body, the starting point of everything.
Every seam made to order in our atelier, never in bulk.
The last stitch is a hand stitch. Then it is yours.
Our vision
We are building a house for women who value the handmade, who recognise real craftsmanship because they are one of a kind themselves. A place that keeps the art of the hand alive, one body and one pattern at a time.
The future of lingerie
One day, no woman will remember squeezing herself into a size.
She will only know the feeling of something made for her: her shape, her story, her way of being. That is the future we are sewing, one woman, one pattern, one stitch at a time.
Founder · CG CoutureBegin yours
Every piece is handmade to order from your measurements, with a pattern drafted for your body alone.
